# The Agilis Advertiser's Guide

The official guide to advertising on Agilis: register your business, set up the Ad Portal, create Offers, list Events, pay and read your results.

**In short:** Agilis is a dating app for adults. Businesses approved by Agilis can show **Offers** and list **Events** for nearby Agilis members in the Agilis app and web app. You can do this in the **Agilis Ad Portal** (adportal.agilis.dating) or through the Agilis REST API. For Offers, you choose the eligible audience and when the Offer runs. For Events, you set the venue and event date. You see the exact price before you pay. Registration is free.

## How advertising on Agilis works

1. **Register your business** on the Agilis website. It takes a few minutes. → [How to register](https://www.agilis.dating/business/guide/register)
2. **Wait for our review.** We check every business before it can advertise. This usually takes up to 5 working days. When you're approved, we email you a link to set your Ad Portal password.
3. **Set up the Ad Portal.** → [Getting started](https://www.agilis.dating/business/guide/getting-started)
4. **Create an Offer:** a deal or invitation that members see in the app, with a button to your link. → [Create an Offer](https://www.agilis.dating/business/guide/offers)
5. **List an Event:** a quiz, tasting, class or singles night, shown in the app's Events tab. → [List an Event](https://www.agilis.dating/business/guide/events)
6. **Pay** by card or from your balance. → [Prices, balances and invoices](https://www.agilis.dating/business/guide/pricing)
7. **See your results:** views, clicks and who your listing reached. → [Results](https://www.agilis.dating/business/guide/results)

Agencies and developers: → [Agencies, teams and the API](https://www.agilis.dating/business/guide/agencies-and-api). New words: → [Glossary](https://www.agilis.dating/business/guide/glossary)

## Key facts

| Who can advertise | Businesses Agilis has approved, and agencies advertising for businesses that have authorised them |
|---|---|
| Where | The Agilis Ad Portal (adportal.agilis.dating), or the REST API (https://ads.agilis.dating) |
| Where members see it | The Agilis app and web app |
| Offer price | £0.001 per Ad Unit (one matching member for one hour), excluding any tax |
| Event listing | £10 per Event, excluding any tax |
| Who an Offer can reach | Members within 5–30 miles of the location you choose, by gender and interests |
| Try it free | Test mode: create Offers and Events without paying; members never see them |
| Languages | The Ad Portal, this guide and our emails are available in 35 languages |
| Help | help@agilis.dating |

## Offers or Events: which should I use?

- **Use an Offer** to bring people in on any day: a discount, a free drink with a meal, a 2-for-1, a first-visit deal. It runs for as long as you choose, from an hour to weeks. Its button opens your link.
- **Use an Event** for something at a set date and time: a quiz night, a tasting, a class, a singles night. It is listed in the app's Events tab, and members tap through to your booking page.

Many businesses can use both: an Event for the night itself, and an Offer to bring members back afterwards.

## Questions

### Is Agilis advertising suitable for my business?

Agilis can be suitable for restaurants, cafés, bars, activity venues, shops, salons, event organisers and other businesses that want to reach local adults planning dates and social experiences.

### Do you approve each Offer before it goes live?

No. We approve your business once. After that, your Offers and Events go live when they are paid for. Pictures and notification texts are checked automatically. Agilis may remove a listing that breaks the Advertising Terms; if we do, we tell you why.

### How much does it cost to start?

Registering is free, and so is Test mode. A live Offer costs £0.001 for each matching member for each hour it runs, and an Event listing costs £10. You see the exact total before you pay.

### Is everyone who matches guaranteed to see my Offer?

No. Matching members are members who used Agilis in the app or on the web in the last 30 days and match the location, radius, gender and interests you chose. They are eligible to see your Offer, but they are not guaranteed to see it. Actual exposure depends on whether the Offer is shown to them while it runs.

### Who do I contact for help?

Email help@agilis.dating. We don't offer phone support.

Source: https://www.agilis.dating/business/guide

---

# How to register your business

How to register your business on Agilis in four steps: your details, email check, business details and the Advertising Terms. Then what happens next.

**In short:** go to www.agilis.dating/business and select **Register your business**. You give your own details, confirm your email with a code, enter your business details and accept the Agilis Advertising Terms. It's free and takes a few minutes. We then review your business, usually within 5 working days, and email you when you're approved.

The registration pages are in English.

## Before you start

You'll need:

- your business's **legal name** and its **registered address**;
- a **business email** address that no other Agilis business uses;
- your **company number** and **VAT number**, if you have them (both optional);
- the **currency** you want to pay in.

## Step 1 of 4: Your details

This is the person who manages your business on Agilis.

| Field | What to enter |
|---|---|
| **Full name** | Your name |
| **Work email** | Your email. We send a code here to confirm it's yours. |
| **Create a password** | At least 10 characters, with upper and lower case letters and a number |

Tick to agree to the Agilis website's Terms and Conditions and confirm you have read the Privacy Policy, then select **Continue**.

## Step 2 of 4: Check your email

We send a 4-digit code to your email. Enter it and select **Verify email**. The code expires in 10 minutes. Wrong address? Select **Change your email**.

## Step 3 of 4: Your business

| Field | What to enter |
|---|---|
| **Business legal name** | The name your business is registered under |
| **Trading name** (optional) | The name customers know you by. Members see it on your Offers and Events. Leave it empty to use your legal name. |
| **Business type** (optional) | Limited or incorporated company, partnership, sole trader or self-employed, charity or non-profit, or other |
| **Company number** (optional) | If your business has an official registration or identification number, such as a Companies House company number in the UK or a CNPJ in Brazil |
| **Business email** | Your business's email address |
| **Country** | Where your business is registered |
| **Billing currency** | Your balance, payments and invoices will be in this currency. It can't be changed online once you're approved. |
| **Preferred language** | The language of the Ad Portal and of our emails to you. You can change it later in Settings. |
| **Registered address** | Start typing, then choose your address from the list |
| **VAT number** (optional) | Your VAT or sales-tax number |
| **Add another tax registration** (optional) | Other tax numbers your country uses |

Select **Continue to review**.

## Step 4 of 4: Check and submit

Check every detail; **Change** takes you back to fix one. Then read the **Agilis Advertising Terms and Conditions** and tick to accept them on behalf of your business, confirming you are authorised to do so. Submit.

## What happens next

1. **We email you** to confirm we have your registration.
2. **We review your business.** We check that it is a real, active business at the address given and that it may advertise under the Advertising Terms. This usually takes up to 5 working days. We may email you if we need anything else.
3. **If we approve it,** we email the person who registered a link to set an Ad Portal password. → [Getting started](https://www.agilis.dating/business/guide/getting-started)
4. **If we can't approve it,** we email you the reason. Return to www.agilis.dating/business, select **Update and resend**, correct your details and send them again.

You can check your status any time at www.agilis.dating/business.

## Agencies

Register the agency under its own legal name. You don't register your clients. When you create an Offer or Event, you name the client it is for. → [Agencies, teams and the API](https://www.agilis.dating/business/guide/agencies-and-api)

## Questions

### How much does registering cost?

Nothing. You pay only for the Offers and Events you publish.

### Do I need a company number?

No. Sole traders and other unregistered businesses can register without one.

### Can I change the billing currency later?

Choose it carefully. Once your business is approved, only Agilis support can change it.

### I haven't heard from you after 5 working days.

Email help@agilis.dating with your business's name.

Source: https://www.agilis.dating/business/guide/register

---

# Getting started in the Ad Portal

First steps after approval: set your Ad Portal password, sign in with an email code, check the Terms, choose your language, try Test mode, add your team.

**In short:** when your business is approved, we email you a link to set your Ad Portal password. Sign in at adportal.agilis.dating with your email, that password and a 4-digit code we email you. Then try Test mode, choose your language, add colleagues if you want to, and create your first Offer or Event.

## Step 1: Set your Ad Portal password

1. Open the email **"Your business is approved on Agilis"**.
2. Select **Set your Ad Portal password**.
3. Type your new password twice and select **Save Password**.

Your Ad Portal password is separate from the password you use on the Agilis website. The link works once. If it has already been used, or you can't find the email, write to help@agilis.dating and we'll send a new one.

## Step 2: Sign in

1. Go to **adportal.agilis.dating**.
2. Enter your **Email Address** and **Password**, then select **Sign In**.
3. Choose **Email verification code** and select **Send code**.
4. Enter the 4-digit code from the email and select **Verify**.

You need a new code each time you sign in. If it hasn't arrived, check your Junk or Spam folder, or select **Resend**.

## Step 3: Check the Terms

You accepted the Agilis Advertising Terms when you registered. When we publish a new version, every Org Admin in your business gets an email.

- Until an Org Admin accepts the new version on the **Terms and conditions** screen, nobody in your business can create a new Offer or Event.
- Your existing Offers and Events carry on, and so do pausing, results, invoices and top-ups.

The Terms are shown in your language for convenience; the English version is the binding agreement. Org Admins can download your signed copies from **Terms and conditions**.

## Step 4: Choose your language

Go to **Settings** → **Language**. The Ad Portal and our emails to your business use the language you choose, for everyone in your business. Only an Org Admin can change it.

## Step 5: Try Test mode

The **Test mode** switch is at the top of every page. In Test mode, the Offers and Events you create are free and never shown to members. It's the safest way to learn the forms. Turn Test mode off to advertise to members.

## Step 6: Add your team (optional)

If you work alone, skip this step: you can do everything as the Org Admin. To add colleagues, go to **Team** → **Add a team member**. You need each person's full name, email address and phone number. Each new member gets an email to set their own password. Select **What can each role do?** beside **Role** to see the table below.

### Team roles and permissions

| Task | Org Admin | Advertiser | Developer |
|---|---|---|---|
| **Offer management** |  |  |  |
| Create, edit and pay for Offers in the Ad Portal | Yes, all | Yes, their own | No |
| Create and pay for Offers through the Agilis API | Yes | No | Yes |
| **Event management** |  |  |  |
| Create, edit and pay for Events in the Ad Portal | Yes, all | Yes, their own | No |
| See Events in the Ad Portal | Yes, all | Yes, their own | View only |
| Create and pay for Events through the Agilis API | Yes | No | Yes |
| **Results and billing** |  |  |  |
| See results in the Ad Portal (Analytics) | Yes, all | Yes, their own | No |
| Top up and spend their own balance | Yes | Yes | Yes |
| See invoices | Yes, all | Yes, their own | Yes, their own |
| See the Organisation balance | Yes | No | No |
| **API access** |  |  |  |
| Create API keys | Yes | No | Yes |
| **Team and account** |  |  |  |
| Add people and change their roles | Yes | No | No |
| Accept updated Terms and conditions | Yes | No | No |
| Read Notices from Agilis | Yes | No | No |
| Change the Ad Portal language | Yes | No | No |

**Developers and the API.** Developers can't create Offers or Events in the Ad Portal. With their API keys, they can create, publish and pay for Offers and Events through the Agilis API, by card or from their own balance, which they can top up. They can never spend anyone else's balance. Your business is responsible for how its API keys are used, so give the Developer role only to people you trust to do this.

Each person has their own balance and pays from it. The Organisation balance is everyone's balances added together.

An Org Admin can change someone's role later in **Team**. There is always at least one Org Admin.

## What's next

- [Create your first Offer](https://www.agilis.dating/business/guide/offers)
- [List your first Event](https://www.agilis.dating/business/guide/events)

## Questions

### I didn't get the approval email. What should I do?

Check your Junk or Spam folder for an email from help@agilis.dating. If it isn't there, write to us and we'll send a new link.

### Why do I need a code every time I sign in?

The code is a second check that it's really you. It protects your balance and your listings.

### Can I sign in to the Ad Portal with my website password?

No. The Ad Portal has its own password, which you set from the approval email.

Source: https://www.agilis.dating/business/guide/getting-started

---

# How to create an Offer

Create an Agilis Offer in five steps: write it, choose who can see it within 5–30 miles, set when it runs, add an optional notification, then pay.

**In short:** businesses advertise on Agilis by creating an Offer in the Agilis Ad Portal. They choose the location, audience, duration and button link, then pay a fixed amount calculated from the matching members and the hours the Offer runs. The price is shown before payment. In the Ad Portal, go to **Offers** → **Create New Offer**.

## Before you start

You'll need:

- a picture: JPG, PNG or GIF, up to 5 MB, ideally square and at least 1080 × 1080 pixels;
- the link the button opens, starting `https://`;
- when the Offer starts and ends.

## Step 1: Write the Offer

| Field | What to enter | Limit |
|---|---|---|
| **Title** | The Offer in a few words, for example "2-for-1 cocktails before 8pm" | 40 characters |
| **Business name shown to members** (optional) | Leave empty to show your trading name. Agencies: enter the client's name. You must be authorised by that business. | 100 characters |
| **Description** | What members get, and how | 500 characters |
| **Category** | The kind of Offer. The list shows the categories Agilis has given your business. | — |
| **Link for the button** | Where the button takes members: your booking page, menu, website or map | A full https:// address |
| **Button text** | **Claim Offer** (default), **Visit our website**, **Install our app**, **Book now**, **Get directions** or **Custom…** | Custom text: up to 20 characters, shown exactly as you write it in every language |
| **Image** | Your picture | JPG, PNG or GIF, up to 5 MB |

The **How members will see it** preview updates as you type. Members never see the price, discount, promo code, category or your targeting.

**Tip:** tell members exactly what to do. For example: "Show this Offer at the bar to get your second cocktail free."

## Step 2: Choose who can see it

| Field | What it does |
|---|---|
| **Location** | Start typing your address and choose it from the list |
| **Radius in miles** | From 5 to 30 miles around that location |
| **Show to** | Women, Men, Non-binary. All are ticked at first; keep at least one. |
| **Interests** (optional) | Reach only members with these interests. Leave empty to reach members with any interests. |

The **Price** panel shows how many members match. A wider radius or fewer restrictions change the count, and so the price. Matching members are members who used Agilis in the app or on the web in the last 30 days and match your location, radius, gender and interests. They are eligible to see your Offer, but each one isn't guaranteed to see it.

## Step 3: Choose when it runs

- **Start:** **Start now**, or **Choose a start time** in the future.
- **Ends:** the end date and time, after the start.
- **Time zone:** applies to both the start and the end.

The Offer is shown only between these times, and you pay for the hours in between.

## Step 4: Small print and notification

- **Terms shown with the Offer** (optional, up to 500 characters): any conditions, such as "One per person. Not valid on Saturdays."
- **Notification title** (5–50 characters) and **Notification message** (5–150 characters): may be sent to matching members who have turned on Offer notifications. Members who have not turned on notifications can still find your Offer when they browse the Offers screen; being eligible doesn't guarantee they will see it. Notification texts are checked automatically.

## Step 5: Check the price and pay

The **Price** panel shows the matching members, the hours, the Ad Units (members × hours), the price per Ad Unit, any discount and the total. Have a promo code? Select **Add a promo code**.

Then choose how to pay:

- **Pay from balance:** paid from your own balance at once. The Offer goes live, or is scheduled, straight away.
- **Pay by card:** you pay securely through Stripe. The Offer goes live when the payment is confirmed.

UK businesses pay VAT on card payments. → [Prices, balances and invoices](https://www.agilis.dating/business/guide/pricing)

You'll see **"Your advert is now live!"**, or the date and time it is scheduled to start.

## After it's live

| Action | What happens |
|---|---|
| **Pause / Resume** | While paused, the Offer isn't shown. Paused time within the schedule is credited to your balance as Unused Time. |
| **Edit** | Change the words, picture, link or button for free. A change that needs more Ad Units than you paid for (a wider audience or a longer time) isn't allowed; create a new Offer instead. |
| **Duplicate** | Copies everything, including the picture. Choose a new start and end. Nothing is saved or paid until you finish. |
| **Delete** | Removes the Offer for good. Unused time is credited to your balance; an Offer deleted before it starts is credited in full. |

**Statuses:** **Awaiting** (waiting for payment), **Active** (live or scheduled), **Paused**, **Ended**, **Disabled** (removed by Agilis; **Notices from Agilis** explains why).

## Questions

### How do members use my Offer?

Members see the Offer in the app or web app and select your button, which opens your link. Agilis doesn't issue codes or reserve anything, so say in the description what members should show or say to claim it. A click on your button isn't proof of a visit or a sale.

### Does Agilis approve my Offer before it goes live?

No. It goes live when it's paid for. The picture and the notification text are checked automatically. A picture that can't be hosted is refused with a message, so you can choose another.

### How much will my Offer cost?

£0.001 per Ad Unit, where an Ad Unit is one matching member for one hour, excluding any tax. For example, 250 matching members for 24 hours is 6,000 Ad Units, which is £6.00. The Ad Portal shows the exact price before you pay.

### Can I target by age?

Not at the moment. You can target by location and radius, gender and interests.

### Why can't I see the category I want?

Your business can use the categories Agilis gave it when it was approved. Write to help@agilis.dating to ask for another.

### Can I run the same Offer again?

Yes. Use **Duplicate**, then choose the new dates.

Source: https://www.agilis.dating/business/guide/offers

---

# How to list an Event

List a quiz, tasting, class or singles night in the Agilis Events tab: add details, venue, date, price and a 16:9 image, then publish for a flat fee.

**In short:** an Event listing puts your quiz, tasting, class or singles night in the Events tab of the Agilis app and web app. Members can say they're going and select the link to your booking page. In the Ad Portal, go to **Events** → **Create event**, add the details, venue, date, price and image, then review and publish. A listing costs a flat £10, excluding any tax, paid from your balance. Members can see it within a couple of minutes.

## Before you start

You'll need:

- **your own booking page**, where members buy tickets or reserve a place. Every Event needs one. Its address may start `http://` or `https://`; we recommend `https://`, so members book on a secure page;
- an image: JPG or PNG, up to 10 MB, at least 1280 × 720 pixels;
- enough **balance** for the listing fee, because Event fees are paid from your balance. Top up first if you need to. → [Prices, balances and invoices](https://www.agilis.dating/business/guide/pricing)

## Step 1: Details

| Field | What to enter | Limit |
|---|---|---|
| **Event title** | For example, "Friday Salsa Social for Beginners" | 120 characters |
| **Description** | What happens, who it's for, what's included | 5,000 characters |
| **Booking page** | Where members go to buy tickets | A full address starting http:// or https:// (https:// recommended) |
| **Business name shown to members** (optional) | Leave empty to show your trading name. Agencies: enter the client's name. | 100 characters |

You don't choose a category: it's chosen for you from your wording, and you see it before you pay.

## Step 2: Where

In **Venue**, search for the venue or its address and choose it from the list.

## Step 3: When

Enter the **Start date**, **Start time**, **End date**, **End time** and **Timezone**. The start must be in the future and the end after the start. You can list Events up to 5 years ahead.

## Step 4: Ticket price

Under **How is it priced?**, choose **Free**, **Single price**, **Price range** (From / To) or **Don't show a price**. The ticket price is only shown to members; it doesn't change what you pay Agilis.

## Step 5: Image

Upload your image, choose the 16:9 area to use and select **Use this area**. Images are checked for safety and suitability before publishing.

## Step 6: Review and publish

1. Select **Continue to review**.
2. Check the listing, the listing fee, your balance and your balance after publishing.
3. Tick **I understand the listing fee is non-refundable, including if I cancel the event.**
4. Select **Publish and pay**.

## After it's published

| Action | What happens |
|---|---|
| **Edit** | Change the details, image or price |
| **Reschedule** | Change the date and time, free of charge |
| **Duplicate** | Copies the Event, including its time, timezone and image; you choose a new date. Ideal for a weekly quiz. |
| **Cancel event** | Permanent. The fee isn't refunded. |
| **Delete event** | Only possible while no member has shown interest |

**Statuses:** **Awaiting Payment**, **Scheduled**, **Rescheduled**, **Cancelled**, **Ended**.

## How you'll know it's working

Your Event's page shows:

- **Going:** members who said they're going, in bands: under 10, 10–25, 26–50 or 50+ (more than 50);
- **Invites sent** and **Invites accepted:** members inviting each other;
- **Clicks:** the number of times members selected the link to your booking page. This doesn't confirm a booking or a ticket purchase.

## Questions

### How much does it cost to list an Event?

A flat £10 per Event, excluding any tax, paid from your balance. Listing in Test mode is free and never shown to members.

### Is the listing fee refundable?

No. Once an Event is published, its fee isn't refunded, even if you cancel. Rescheduling is free.

### Do members buy tickets in the Agilis app?

No. Members select the link to your booking page and buy there. You keep your own ticketing and your customers' details.

### Can I list a regular Event, such as a weekly quiz?

Yes. Use **Duplicate** and choose the next date. Each date is its own listing.

### Why can't I see exactly how many people are going?

To protect members' privacy, the number is shown in bands.

Source: https://www.agilis.dating/business/guide/events

---

# Prices, balances and invoices

What Agilis advertising costs: Ad Units for Offers, a flat Event fee, how personal and organisation balances work, card payments, VAT, credits and invoices.

**In short:** an Offer costs £0.001 per **Ad Unit** (one matching member for one hour), and an Event listing costs a flat £10. Both exclude any tax and are charged in your billing currency. You pay for an Offer by card or from your own balance; Event fees come from your balance. You always see the exact price before you pay. Registering and Test mode are free.

## How an Offer is priced

**Ad Units = matching members × hours the Offer runs**

| Example | Members | Hours | Ad Units | Price |
|---|---|---|---|---|
| An evening Offer | 250 | 4 | 1,000 | £1.00 |
| A one-day Offer | 250 | 24 | 6,000 | £6.00 |
| A one-week Offer | 100 | 168 | 16,800 | £16.80 |

**Matching members** are Agilis members who used Agilis in the app or on the web in the last 30 days and match the location, radius, gender and interests you chose. The Ad Portal counts them when you create the Offer. You pay for the members your Offer is eligible to reach; each one isn't guaranteed to see it.

## Your billing currency

Prices are set in pounds sterling and converted into your billing currency at each working day's European Central Bank reference rate. The billing currencies are GBP, EUR, USD, CAD, AUD, NZD, MXN, CHF, DKK, NOK, SEK, PLN and AED. You choose yours when you register; your balances, payments and invoices all use it.

## How balances work

|  | What it is |
|---|---|
| **My balance** | Money **you** have paid in by topping up. Each person in your business has their own. You spend only your own balance. |
| **Organisation balance** | The total of everyone's balances in your business. Org Admins see it at the top of every page; your own balance is on **Balance and invoices**. It shows how much your business holds; it isn't a shared pot that anyone can spend. |
| **Test mode balance** | Separate pretend money for Test mode. It is never charged and can't buy real advertising. |

To top up, select **Top up** at the top of the page, choose an amount and pay through Stripe. The money is added to **your** balance.

## Ways to pay

|  | Card (Stripe) | My balance |
|---|---|---|
| Offers | Yes | Yes |
| Event listings | No | Yes |
| When it goes live | When Stripe confirms the payment | Straight away |

## VAT

For UK businesses, VAT at 20% is added when money is paid in: on a card payment for an Offer, and on a top-up. When you spend money already in your balance, VAT isn't charged a second time. Each invoice shows the tax applied. Businesses outside the UK are not charged UK VAT.

## Promo codes

Select **Add a promo code** when you pay for an Offer. A promo code applies either to Offers or to top-ups, depending on its terms, not both. **GETSTARTED2026** gives 10% off Offers only, not top-ups, until 31 December 2026.

## Refunds and credits

- **Paused Offers:** paused time within the Offer's schedule is credited to your balance as Unused Time.
- **Deleted Offers:** unused time is credited to your balance; an Offer deleted before it starts is credited in full.
- Credits always go to the balance of the person who paid, never back to a card.
- **Event listings** are non-refundable once published.

## Invoices

Every Offer payment, top-up and Event listing has its own invoice. Find them under **Balance and invoices**, where you can view each one or download it as a PDF.

## Questions

### Is there a minimum spend?

There is no minimum budget. A card payment must be at least Stripe's minimum charge in your currency, for example £0.30.

### Do I pay per click?

No. You pay up front for the members and hours you choose. Views and clicks cost nothing extra.

### Can an Org Admin spend a colleague's balance?

No. Each person spends their own balance. The Organisation balance is a total, not a shared wallet.

### Can I change my billing currency?

Choose it carefully when you register. Once your business is approved, only Agilis support can change it.

Source: https://www.agilis.dating/business/guide/pricing

---

# See your results

What your Agilis results mean: views, clicks, click rate, members reached and spend, by age group and gender, for any period. Download as CSV or PDF.

**In short:** the Ad Portal's **Analytics** page shows your Offers' views, clicks, click rate, members reached and spend, by age group and gender, for the last 7, 30 or 90 days or your own dates. You can download them as a CSV or PDF. Each Event's page shows how many members are going and how many times they selected your booking link. A click shows interest; it isn't proof of a visit, a booking or a sale.

## What each number means

| Measure | Meaning |
|---|---|
| **Members reached** | Members whose Offers feed showed your Offer |
| **Views** | Times members opened your Offer. A member who opens it twice counts twice. |
| **Clicks** | Times members selected your Offer's button, whatever its wording. A member who selects it twice counts twice. Not proof of a redemption or a sale. |
| **Click rate** | Clicks ÷ views, both counted as above. It shows how often an opened Offer leads to a click; it isn't a share of members. |
| **Spend** | What you paid, excluding any tax, after credits for unused time |

Each Offer's own page also shows **Total Views**, **Total Clicks**, **Cost per View**, **Cost per Click** and **Age & Gender Demographics**.

## Choosing the period

Choose **7**, **30** or **90 days**, or set your own dates, up to 366 days.

## Who your Offer reached

The demographics show your results by age group (18–24 up to 65+) and by gender (Women, Men, Non-binary). Use them to adjust your next Offer's targeting.

**Privacy:** to protect members, an age-and-gender group with fewer than 5 views or clicks isn't shown, and is left out of that table's totals. The headline figures (Views, Clicks, Members reached, Spend) always include everyone, so they can be higher than the table's total.

## Events

Each Event's page shows:

- **Going**, in bands: under 10, 10–25, 26–50 or 50+ (more than 50);
- **Invites sent** and **Invites accepted**;
- **Clicks:** the number of times members selected the link to your booking page. This doesn't confirm a booking or a ticket purchase.

## Downloading your results

Select **Download CSV** for a spreadsheet, or **Download PDF** for an A4 report. Downloads are in English.

## Tips for better results

- **A clear, specific title:** "Free dessert with any main, Tuesdays" beats "Great food deals".
- **A bright, uncluttered photo** of the product, the place or the people.
- **Say how to claim** in the description: "Show this Offer at the bar."
- **The right hours:** an evening Offer for a bar, a weekend Offer for brunch.
- **Repeat what works:** Duplicate your best Offer and change only the dates.

## Questions

### Why are some numbers missing?

In the age-and-gender table, groups with fewer than 5 views or clicks are hidden to protect members' privacy; the headline figures still count them. Members reached isn't recorded in Test mode.

### Do clicks cost extra?

No. You pay for the members and hours you chose, however many members view or click.

### How do I know if members came in?

Agilis counts views and clicks, not visits. Ask members to show the Offer, or use a dedicated booking link, to count them yourself.

Source: https://www.agilis.dating/business/guide/results

---

# Agencies, teams and the API

How agencies advertise clients on Agilis under each client's name, how team roles, balances and invoices work, and how to use the Agilis REST API.

**In short:** an agency registers once, under its own legal name, and advertises for its clients by entering each client's name in **Business name shown to members**. The agency pays, holds the balances and receives the invoices. Developers can create and manage Offers and Events through the **Agilis REST API** (https://ads.agilis.dating) with API keys from the Ad Portal; test keys are free and never shown to members.

## For agencies

1. **Register the agency** under its own legal name. → [How to register](https://www.agilis.dating/business/guide/register)
2. When you create an Offer or Event, enter your **client's name** in **Business name shown to members**. Members see the client's name, not yours.
3. You must be authorised by each client to advertise for them. The Advertising Terms make the agency responsible for this.

**Who pays, and who gets invoiced**

- Your agency's account pays, in your agency's billing currency.
- Each person in your agency has their own balance and pays from it. The Organisation balance is the total. → [How balances work](https://www.agilis.dating/business/guide/pricing)
- Invoices and results are in your agency's name, one invoice per payment, so you can rebill each client.
- To keep each client's spending separate, use one Offer or Event per client and rebill from its invoice.

## Team roles

Org Admins and Advertisers work in the Ad Portal; Developers work through the API. Developers can't create Offers or Events in the Ad Portal, but with their API keys they can create, publish and pay for them through the API, and your business is responsible for how its keys are used. The full table is in [Team roles and permissions](https://www.agilis.dating/business/guide/getting-started).

## The Agilis REST API

- **Base URL:** https://ads.agilis.dating
- **Reference:** www.agilis.dating/api-doc, with samples in cURL, Python, Node.js and PHP, and an API assistant
- **Machine-readable:** OpenAPI 3.1 at www.agilis.dating/openapi.json, Markdown at www.agilis.dating/api-doc.md, and the full text for AI tools at www.agilis.dating/llms-full.txt
- **Offers:** list your categories and the interests; price an Offer before you create it; create, list, pause, resume and delete Offers; read each Offer's results
- **Events:** preview, publish, list, edit, reschedule, cancel and delete Events; read each Event's results

### Get an API key

1. Sign in to the Ad Portal as an Org Admin or Developer.
2. Choose **Test mode** or Live with the switch at the top of the page.
3. Go to **API keys** → **Create New Key**, give it a name and, if you like, an expiry date.
4. **Copy the key straight away.** You won't be able to see it again.

Test keys start `pk_test_`; live keys start `pk_live_`. Each person can have up to 10 keys in each mode. **Roll key** replaces a key at once, so update your systems first. Send the key in the `x-api-key` request header: `x-api-key: pk_test_…`.

### Build safely

- Build and test with a `pk_test_` key: test Offers and Events are free and never shown to members.
- Price an Offer with the price-estimate endpoint before you create it.
- Keep keys out of code repositories and browsers; call the API from your server.

## Questions

### Can an agency manage several clients from one account?

Yes. Register the agency once and name the client on each Offer or Event.

### Can each client have its own invoice?

Invoices are issued to your agency, one per payment. Rebill your clients from them.

### Is there a sandbox?

Yes. Test mode, with `pk_test_` keys, is a full sandbox. Nothing is charged and nothing is shown to members.

### Can I connect AI coding tools?

Yes. Point your tool at www.agilis.dating/api-doc.md or www.agilis.dating/openapi.json.

Source: https://www.agilis.dating/business/guide/agencies-and-api

---

# Glossary

Plain definitions of the words used in Agilis advertising: Offer, Event, Ad Unit, matching member, members reached, views, clicks, balances and Test mode.

**In short:** the words used in the Agilis Ad Portal and in this guide, defined once.

| Term | Meaning |
|---|---|
| **Ad Portal** | The Agilis website where approved businesses create and pay for Offers and Events: adportal.agilis.dating |
| **Offer** | A promotion a business shows to Agilis members near it, with a button to the business's link |
| **Event** | A dated activity, such as a quiz or a class, listed in the Events tab of the Agilis app and web app |
| **Ad Unit** | One matching member for one hour of an Offer. The unit an Offer's price is calculated in. |
| **Matching member** | A member who used Agilis in the app or on the web in the last 30 days and matches an Offer's location, radius, gender and interests. Matching members are eligible to see the Offer, but each one isn't guaranteed to see it. |
| **Members reached** | Members whose Offers feed actually showed the Offer |
| **View** | A member opening an Offer. Each opening counts. |
| **Click** | A member selecting an Offer's button or an Event's booking link. Each selection counts. Not proof of a visit, booking or sale. |
| **Going** | Members who said they are going to an Event, shown in bands |
| **My balance** | Money a person in a business has paid in by topping up, which only they can spend |
| **Organisation balance** | The total of everyone's balances in a business |
| **Test mode** | Free practice: Offers and Events are never shown to members and nothing real is charged |
| **Org Admin, Advertiser, Developer** | The three roles in a business's account. Developers work through the API. → [Getting started](https://www.agilis.dating/business/guide/getting-started) |
| **Business name shown to members** | An optional name shown instead of your trading name, for example an agency's client |
| **Unused Time** | Paid Offer time that didn't run because the Offer was paused or deleted, credited back to the balance |
| **Advertising Terms** | The Agilis Advertising Terms and Conditions every business accepts. The English version is binding. |

Source: https://www.agilis.dating/business/guide/glossary