In short: the words used in the Agilis Ad Portal and in this guide, defined once.
| Term | Meaning |
|---|---|
| Ad Portal | The Agilis website where approved businesses create and pay for Offers and Events: adportal.agilis.dating |
| Offer | A promotion a business shows to Agilis members near it, with a button to the business's link |
| Event | A dated activity, such as a quiz or a class, listed in the Events tab of the Agilis app and web app |
| Ad Unit | One matching member for one hour of an Offer. The unit an Offer's price is calculated in. |
| Matching member | A member who used Agilis in the app or on the web in the last 30 days and matches an Offer's location, radius, gender and interests. Matching members are eligible to see the Offer, but each one isn't guaranteed to see it. |
| Members reached | Members whose Offers feed actually showed the Offer |
| View | A member opening an Offer. Each opening counts. |
| Click | A member selecting an Offer's button or an Event's booking link. Each selection counts. Not proof of a visit, booking or sale. |
| Going | Members who said they are going to an Event, shown in bands |
| My balance | Money a person in a business has paid in by topping up, which only they can spend |
| Organisation balance | The total of everyone's balances in a business |
| Test mode | Free practice: Offers and Events are never shown to members and nothing real is charged |
| Org Admin, Advertiser, Developer | The three roles in a business's account. Developers work through the API. → Getting started |
| Business name shown to members | An optional name shown instead of your trading name, for example an agency's client |
| Unused Time | Paid Offer time that didn't run because the Offer was paused or deleted, credited back to the balance |
| Advertising Terms | The Agilis Advertising Terms and Conditions every business accepts. The English version is binding. |
