In short: the Ad Portal's Analytics page shows your Offers' views, clicks, click rate, members reached and spend, by age group and gender, for the last 7, 30 or 90 days or your own dates. You can download them as a CSV or PDF. Each Event's page shows how many members are going and how many times they selected your booking link. A click shows interest; it isn't proof of a visit, a booking or a sale.
What each number means
| Measure | Meaning |
|---|---|
| Members reached | Members whose Offers feed showed your Offer |
| Views | Times members opened your Offer. A member who opens it twice counts twice. |
| Clicks | Times members selected your Offer's button, whatever its wording. A member who selects it twice counts twice. Not proof of a redemption or a sale. |
| Click rate | Clicks ÷ views, both counted as above. It shows how often an opened Offer leads to a click; it isn't a share of members. |
| Spend | What you paid, excluding any tax, after credits for unused time |
Each Offer's own page also shows Total Views, Total Clicks, Cost per View, Cost per Click and Age & Gender Demographics.
Choosing the period
Choose 7, 30 or 90 days, or set your own dates, up to 366 days.
Who your Offer reached
The demographics show your results by age group (18–24 up to 65+) and by gender (Women, Men, Non-binary). Use them to adjust your next Offer's targeting.
Privacy: to protect members, an age-and-gender group with fewer than 5 views or clicks isn't shown, and is left out of that table's totals. The headline figures (Views, Clicks, Members reached, Spend) always include everyone, so they can be higher than the table's total.
Events
Each Event's page shows:
- Going, in bands: under 10, 10–25, 26–50 or 50+ (more than 50);
- Invites sent and Invites accepted;
- Clicks: the number of times members selected the link to your booking page. This doesn't confirm a booking or a ticket purchase.
Downloading your results
Select Download CSV for a spreadsheet, or Download PDF for an A4 report. Downloads are in English.
Tips for better results
- A clear, specific title: "Free dessert with any main, Tuesdays" beats "Great food deals".
- A bright, uncluttered photo of the product, the place or the people.
- Say how to claim in the description: "Show this Offer at the bar."
- The right hours: an evening Offer for a bar, a weekend Offer for brunch.
- Repeat what works: Duplicate your best Offer and change only the dates.
Questions
Why are some numbers missing?
In the age-and-gender table, groups with fewer than 5 views or clicks are hidden to protect members' privacy; the headline figures still count them. Members reached isn't recorded in Test mode.
Do clicks cost extra?
No. You pay for the members and hours you chose, however many members view or click.
How do I know if members came in?
Agilis counts views and clicks, not visits. Ask members to show the Offer, or use a dedicated booking link, to count them yourself.
